Business Concepts

WORKSHOP MODULES

4B: B: Entrepreneurial Leadership: Ideation #2

This second session explains the last two steps in the ideation process – 4) Create Distinction, and 5) Develop a Strategy. Speakers share insights and examples and introduce a powerful/practical tool for developing a winning strategy. The session concludes with a case study based on a business idea from the popular “Shark Tank” program. Participants are immersed in learning the five-step ideation model as they work through this fun, interactive case, and the session closes with time for participants to reflect on their learnings and growth opportunities.

4A: Entrepreneurial Leadership: Ideation #1

This module addresses a specialized aspect of leadership for those considering an entrepreneurial venture (commercial or social). The session (with Part #2 below) focuses on the first critically important step in Entrepreneurship – identifying the big idea. The course introduces a five-step model: 1) Clarify your Purpose, 2) Identify a Problem, 3) Connect & Develop, 4) Create Distinction, and 5) Develop a Strategy. Part #1 centers on the first three steps and draws on the deep experience of the speakers and powerful marketplace examples. It also introduces a practical tool prospective entrepreneurs can use to find real-world problems and identify high-potential solutions.

4C: Three Keys for Business Success

This module is designed for current business people, who are initially guided through an exercise to identify the “Three Keys”: 1) Excellence in products or services, 2) Honesty and fair dealing, & 3) Superior Customer Service (& Care for People). Next, participants self-assess their own company relative to the keys, and then speakers share tips/insights from their deep experience, with a focus on application to real-world business situations. At the end, participants translate learnings into specific actions to improve the success of their business.

4D: Fundamentals of Project Management

This session provides basic training for new or inexperienced project managers. It introduces two primary project management methodologies (“Waterfall”, “Agile”) and explains their respective uses. Frank perspective is shared that a very high percentage of projects fail! Powerful tips are provided to help project managers beat the odds and succeed on their projects. Engaging examples keep this technical topic lively and interesting.

DELIVERY & PARTNERSHIP

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  1. Each module runs for 60 minutes (with 10–15 minutes of discussion or Q&A)

  2. In-person delivery.

  3. Suitable for small groups or large cohorts.

  4. Each workshop should include at least three (3) modules — customizable by discipline, group, or institutional priorities — plus one (1) one-hour coaching session.

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We welcome the opportunity to discuss how our curricula can support your students and institutional goals.